The fun little 360 commercial above (which, incidentally, has been running since last year), called "Cops and Robbers", has been yanked off the air in Britain by the Advertising Standards Agency. This despite the commercial clearly stating that it was filmed in controlled circumstances, the cars never exceed the speed limit and that the ad agency worked closely with the Broadcast Advertising Clearance Centre during production to ensure it was all cool.
The ASA (and this is no shit) says the warning text only served to reinforce "the sense that the events were real, rather than fantasy, and were therefore capable of being copied". Wow. They're also unhappy with the way in which it glamourises "street car racing" and that the "robbers" are congratulated at the end of the "race".
Remember, kids: driving cars fast is bad, but it's OK to jump over and off tall buildings.
Wednesday, April 4, 2007
MS Forced To Pull European TV Ad
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11:07 AM
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